Andrew Luxem's Playbook Pro (Complete System)

Build a high-performing CRM & marketing org with the complete operating system I’ve refined over 19 years.

What it is

A 9-module, 70+ playbook system covering marketing, CRM, leadership, team building, hiring, process, and AI automation. You get frameworks, SOPs, templates, and step-by-step guides you can deploy immediately.

Who it’s for

• Heads of CRM/Marketing, Founders, Operators, Team Leads

• Anyone who wants clarity, speed, and repeatable results without reinventing the wheel

What you’ll ship faster

• Weekly status updates that people actually read

• Battle-tested GTM, postmortems, and project reviews

• Hiring & leveling rubrics, coaching models, performance management

• Planning assets: Loglines, Value Props, Battlecards, Working Backwards

• AI workflow starters (n8n, Make, Power Automate)

Modules included

1) What To Implement First — meetings, 3Ps, 4-Blockers, weekly rhythm

2) Planning Exercises — 10x Strategy, New Products, Prioritization, Loglines, Goals, Value Props

3) Writing — Business Writing fundamentals (with LLM best practices guidance)

4) Process — SOPs, Postmortems, GTM, VOC, Changelog, Project Reviews, Working Backwards, 10 UBOs, & more

5) Competencies — Values, Ownership, Brand Tenets, Serve Customers, Ambition, Think Big

6) Building Your Team — 2-Pizza Teams, Manager Effectiveness, Leveling Guides (Mktg/PM/TPM/Ops), Social Cohesion

7) Interviewing & Hiring — Interview Bank, Loops, Selection Process, New-Hire Orientation

8) Managing Your Team — Coaching, Goals, Talent Reviews, PIPs, SBI Feedback, Quarterly Bets

9) Keeping Up the Momentum — Recognition frameworks (Employee of the Month, Praise & Recognition)

What’s included

• PDF/Notion templates for core playbooks

• SOP + checklist library

• Example docs (release mails, battlecards, logs)

• Private Discord access

• Lifetime updates to included content

Guarantee

Try it for 14 days. If it’s not immediately useful for your work, reply to your receipt for a full refund.