Andrew Luxem’s Playbook Modules (Sections)

Choose the module that matches your current challenge or focus area. Each module is a deep dive into a critical area of CRM, marketing, leadership, and operations, pulling together related playbooks into one cohesive package.

Unlike the Complete Series ($249 / $99 early adopter) or the a la carte single playbooks ($7–$15 each), this option lets you buy entire sections (modules) at once. It’s the perfect middle path: more value than piecemeal playbooks, more focus than the full system.

📚 Modules Available

1. What To Implement First — Meetings, 3Ps, 4-Blockers, Weekly Rhythm
2. Planning Exercises — 10x Strategy, New Products, Prioritization, Loglines, Goals, Value Props
3. Writing — Business Writing + Writing with AI
4. Process — SOPs, Postmortems, GTM, VOC, Changelog, Project Reviews, Working Backwards, 10 Universal Business Objectives
5. Competencies — Values, Ownership, Brand Tenets, Serve Customers, Ambition, Think Big
6. Building Your Team — 2-Pizza Teams, Manager Effectiveness, Leveling Guides (Mktg/PM/TPM/Ops), Social Cohesion
7. Interviewing & Hiring — Interview Bank, Loops, Selection Process, New-Hire Orientation
8. Managing Your Team — Coaching, Goals, Talent Reviews, PIPs, SBI Feedback, Quarterly Bets
9. Keeping Up the Momentum — Recognition frameworks (Employee of the Month, Praise & Recognition)

✨ What You’ll Get in Each Module

• PDF & Notion templates for every included playbook
• Real-world examples, checklists, and guides
• Lifetime updates to that module
• Credit toward upgrading to the Complete Playbook Pro bundle

💰 The Value

• If purchased individually: $1,065+ total value
• If purchased module by module: $292 total
• Complete Series bundle: $249 (Founding Member early adopter offer: $99)

✅ Why It Works
Modules are the best way to go deep into one problem area—whether that’s meetings, hiring, process, or recognition—without committing to the full system upfront. Each module includes battle-tested frameworks from my 19+ years at Amazon, Bed Bath & Beyond, and Overstock.com designed to be clear, actionable, and ready to use immediately.